Meet Neeraj Kumar

I'm Neeraj Kumar, a Senior SEO Strategist based in Noida, Uttar Pradesh. I've spent the last 5+ years helping SaaS companies, D2C e-commerce brands, and product-led startups scale their organic presence through data-driven technical architecture and semantic content strategies. I specialize in building sustainable organic growth funnels that align with bottom-line revenue rather than empty vanity metrics.

My SEO philosophy is built on the principle that search engine optimization is an engineering and marketing science, not guesswork. I focus on the full user acquisition funnel - starting with site architecture, rendering paths, and crawl efficiency, and extending to user search intent mapping, conversion rate optimization (CRO), and content depth. By treating crawlability and indexing as the foundational starting point, I ensure that search bots can seamlessly access and rank high-value pages.

I completed my B.Com (Honours) in Marketing from Banaras Hindu University in 2022, providing me with a strong foundational understanding of business economics, consumer behavior, and brand strategy. My professional journey includes key roles at Appy Pie (Senior SEO Executive) and Taazaa (SEO Strategist), where I led cross-functional technical initiatives that resolved crawl bottlenecks, optimized JavaScript rendering paths, and scaled organic traffic across multiple international products.

During my time at Neuherbs, I engineered and executed an organic search framework that grew visits from 2,000 to 15,000 per month within a 12-month window. This was accomplished by resolving complex faceted navigation issues, building comprehensive topic-authority hubs, and restructuring the internal linking configuration. I am deeply passionate about technical SEO, programmatic scaling systems, schema markup architectures, and building digital assets that deliver continuous business growth.