Appy Pie LLP • Sr. SEO Executive
Enterprise SaaS Technical Optimization
The Challenge
A large-scale platform facing challenges with crawlability, indexing efficiency, and content gaps in a competitive SaaS market.
The Solution
- ✓Deep Auditing: Conducted technical audits using Semrush and Screaming Frog to identify and fix "crawl bloat" and indexing errors.
- ✓On-Page Overhaul: Optimized meta tags, URL structures, and internal linking to distribute link equity more effectively.
- ✓Content Operations: Collaborated with editorial teams to align the content calendar with actual search intent.
The Results
Improved crawl efficiency and search rankings for high-value commercial keywords, driving consistent organic acquisition.